πGood morning. Today, Google turns 28 β proof that a garage, a good idea, and improbable amounts of ambition can build something that reshapes the world. That's the mood hanging over today's send: a business world still obsessed with scale, still chasing the next platform shift, and increasingly uneasy about what happens once size stops being an advantage and starts being a target. Founders love an origin story right up until regulators start asking pointed questions about market power. It's Friday β the kind of day for a stronger coffee and a step back from the week's noise. Ambition built yesterday's headlines. Consequences are what everyone's now negotiating with. Here's what actually happened, and what it means for the rest of us trying to build something that lasts.

