Imagine your boss walks in and says: "If you use AI in a way that genuinely helps this business, we'll pay you more — every three months." Not a bonus buried in a performance review. Not a vague promise tied to your annual appraisal. A real, recurring salary increase, pegged specifically to how well you harness artificial intelligence.
That is, more or less, what Omnisend is doing.
The London-based marketing automation company — which helps online retailers send targeted emails and texts to customers — has built a compensation model that awards employees quarterly raises of between 2% and 4% for demonstrating that they have used AI in ways that produce measurable results for the business. Not for attending an "AI day." Not for completing a training module. For actually moving something that matters.
It sounds almost radical. But spend a few minutes with the idea and you realise it might be the most logical thing any company has done in response to the AI wave — because it asks the one question most organisations are quietly, carefully avoiding: if AI is as powerful as everyone says, why is no one being paid as if that's true?
